EL LAGO’S LED Enhanced Billboard

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A New Entrance At Dogwood Canyon!

We’ve teamed with Dogwood Canyon to build several signs like this one, which can be seen along Hwy 13 and Hwy 86 in the Lampe area! These signs have a steel structure for durability, and have been enhanced with locally cut cedar logs for trim! This particular sign sits proudly at the entrance to Dogwood Canyon and will certainly let you know that you’ve arrived!

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Just In Time For The Holidays!

Our installation team has been hard at work changing over Dixie Stampede’s unique round locations on Hwy 65 to show off their new winter special! Here, they are installing a ‘top-out’, which will extend the message beyond the billboard face and add additional impact! These top-outs are BIG, and require the use of our 62’ crane as well as our bucket truck to complete the job. If you have a big job, we’re here to handle it!

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A New Monument Sign At Hope Fellowship Church

​Hope Fellowship Church’s new sign is supported by a 10’ tall steel cross which we fabricated in-house. Flagged off of the side of the cross, the sign face is designed to ‘float’, and the brushed gold substrate shines in the sunlight. It is sure to be a landmark!

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Exciting new campaign for Coke/McDonald’s!

Take a good look at the final result of our cooperation with Moroch Marketing to bring a dramatic billboard extension into reality!

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A Landmark Sign at Church On The Hill!

Beginning the lift of the cross assembly.

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Evergreen Cemetery Refreshed!

We’re pleased to have been involved with refreshing the sign for the old Evergreen Cemetery on Hwy 76. It was a hand painted sign we originally created many many years ago, and was showing its age. The new sign is vibrant and catches attention, and the customer had some terrific feedback:

“Nice job on the Evergreen Cemetery sign! I especially appreciated the quality and promptness of your service.” - Jeff Sims, Evergreen Cemetery

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BWBA Car Show

​Ayres Sign is proud to be a sponsor for the upcoming BWBA Car Show! Alongside our sponsorship, we’re providing banners to advertise the event. Banners are a great tool for versatile outdoor advertising. Contact us for yours today!

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Our latest additions at Ayres Sign!

It’s a busy time in the Ozarks, and it’s no different at Ayres Sign! We’ve recently finished construction on two new billboard structures in the Branson West area that are ready to raise your business’ message above the fray. You can view these boards directly in the ‘Featured’ section of the ‘Billboards for Lease’ area. Contact us today for details on how to get started on your own billboard!

Additionally, we’re pleased to announce the expansion of our vinyl shop to include a new Graphtec CE6000 series plotter! This hardware will enable us to cut larger format vinyl projects more quickly and efficiently, and continually serve the Tri-Lakes area’s outdoor signage and advertising needs!

If you have a sign project in mind, big or small, contact us now to get help making it happen!

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Outdoor Advertising Magazine, ‘The Go-To Vendor: One Client’s Description of A Good Supplier’

As a marketer, I’ve learned a little about a lot of different advertising venues…a little. Mostly, I learned I need a support network of good folks who know a lot about their respective crafts.

Fifteen years ago I came to Dixie Stampede Dinner Attraction in Branson, Missouri as marketing director. I had a working knowledge of sales, television, print, radio, internet, publicity and channel marketing, but no outdoor experience. How hard can it be, right?

Thankfully, my art director at a past ad agency job, David Smoot, had schooled me regarding content. “Never more than eight words, and make sure your boards look better than the others.” I soon learned just how highly our corporate management regarded outdoor advertising and just how accountable I am.

Go-To Sources: So I did what I often do, call someone smarter than me. Fortunately I found that in graphic production manager for Silver Dollar City Attractions, John Neimeyer. He was very patient with my many questions, “Who owns the boards? What is the term of the lease? How many boards do I need? Who do I use for vinyl production, installation?”

I contacted Kelby Ayres of Ayres Sign Company. Mr. Ayres exceeded our expectations, communicated with us candidly, and made sense of it all. In Ayres, I found a well-rounded supplier/installer who exemplified the qualities I needed in an outdoor vendor.

Over my career I’ve enjoyed many good vendor relationships, suffered the bad, and had plenty of time to think about them. So I boiled down the qualities of the Go-To Vendor in the simplest of terms.

Timely: For some jobs, cost is king. For others, timeliness is job one. Invariably, billboards must be rushed through production or repaired in short order. In the eyes of my vendor, I want to be the high priority account so my jobs get the attention they deserve.

Boutique v. Behemoth: Economies of scale often lie with a big vendor. One example is printing millions of rack brochures, where cost savings outweighs the rush. However, to a large vendor, my account may be small potatoes and callbacks don’t come so quick. For outdoor, I prefer a boutique vendor that considers me a big fish. Responsiveness is king.

Honesty: Without naming names, we’ve all had unpleasant transactions and outdoor advertising is no exception. But those unfortunate business dealings remind me the value of a truthful vendor. Just tell me straight.

Did their homework: Ever encounter a supplier who has little or no knowledge of your business, and makes no effort to learn? Instead they push what pays the best commission today, rather than what you may need. That all too common scenario causes me to appreciate a vendor who invests time to understand my unique business needs.

Forgiving: Things change, opportunities arise. At some point we all need a little grace. I’ve had occasion to need to terminate a board lease to upgrade to a better location. A vendor that understands my situation, and allows me to make the necessary change will earn my respect and loyalty, not to mention future business. The business world could use a little more compassion.

Proactive: The Go-To vendor knows to be my eyes and ears in the field. They call me when there is damage or wear to my signs. And they have a solution in hand. Sometimes the solution makes them no money, but that doesn’t prevent a good vendor from doing what’s right.

Protective: Protect me from myself, and the dumb decisions I occasionally make, but do so without making me feel like an idiot.

Reasonable: Here’s the quality I regard the most. I don’t always expect a vendor to be the lowest price, but I demand value. I keep them honest by being aware of prices and have candid conversations about cost and delivery. They set reasonable expectations, then exceed them.

This is all common sense, right? That’s exactly the point. A little common sense and a well-qualified network of vendors are keys to success in outdoor advertising and all marketing.

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Outdoor Advertising Magazine, ‘Guess Who’s Back?’

During the winter off season, travelers around Branson, Missouri tire of seeing leftover Christmas billboards that won’t change until Spring.

So this off season, one attraction decided to tease a little, and drive some word-of-mouth in the months leading up to opening day. During January and February, Dixie Stampede Dinner Attraction placed new billboard vinyls that asked “Guess Who’s Back?!?”

Branson is a tourism distention with high repeat traffic, so top attractions like Dixie Stampede continually invest in new features to give folks reason to come back again and again. This year they are bringing back a crowd favorite to their family-friendly dinner show.

“Word of mouth is still the very best advertising, and all my ads are intended to drive conversations,” stated creator and marketing director, John Richardson. “If they don’t know ‘who’s back’, I want them to wonder. Go ahead, ask your friend or family member, what’s up with that Dixie Stampede billboard?”

Outdoor is the perfect venue to tease tourists and local customers, and give them cause to wonder. Billboard presence is a key component of media campaigns in the competitive tourism destination.

The tease worked, folks wanted to know. Dixie Stampede received a variety of responses before finally revealing the return of the “World Famous RACING OSTRICHES!”

The final word was delivered by Dixie Stampede owner, Dolly Parton. “Part of the fun at my Dixie Stampede is giving the audience the unexpected, and these big birds are just that. It’s just amazing!”

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